TikTok has grown quite a bit in the past year and that means more money for influencers as more brands are willing to partner with influencers on the platform. You can make quite a bit of money if you know how to monetize your audience on TikTok. Top TikTok users have millions of followers and can make millions of dollars per year. Here are some ways to do so:
- Brand deals. Now that TikTok is one of the most popular apps in the world, advertisers are willing to pay a hefty amount to showcase their brand to a primarily young audience. Back in 2014, brands were paying $20k-50k for brand deals on Vine (https://www.complex.com/pop-cult…). That’s 2014… when companies didn’t have huge social media influencer budgets. That’s not the case anymore, brand deals for top TikTok influencers would range in the $50k–150k range if not more depending on the number of views they can get. There’s a lot more money in the space than there was in 2014 so deals are also much easier to come by.
- Selling your own stuff. You probably are no stranger to merch (tshirts, pants, etc. ) being sold to you on YouTube or other social media platforms. The same can be done on TikTok and across all platforms has been shown to make about the same if not more money than ads would make you.
- Cross promoting your other social media accounts. Instagram, YouTube, Facebook, Twitter… The most popular TikTok influencers really build large audiences across all other platforms not only to diversify just in case TikTok dies, but also because more people looking will be looking at your content which equals more money.
BY Ben Bowden