Ways to Advertise on Twitter
Twitter advertising is slightly different from Facebook advertising in terms of pricing models and types of ads. The three types of advertisements to choose from on Twitter are:
• Promoted Tweets
• Promoted Accounts
• Promoted Trends
What Are Promoted Tweets?
A Promoted Tweet is one that you have already posted, that will show up in again users’ feeds and at the top of relevant search results. Similar to Facebook boosted posts, this type of Twitter advertising is a great way to capitalize on your higher performing tweets. You can either target your existing followers, perhaps at a more optimal time and to increase response to a call to action, or you can target a larger audience. Targeting Promoted Tweet ads is much like Facebook ad targeting. You can choose a geographical area, specific user interests, type of device, gender, etc. Promoted Tweets are labeled as “Promoted” on the bottom and top left of the Tweet.
How Much Does it Cost to Promote a Tweet?
Twitter places ads through an auction system and whoever has the highest bid wins.
This doesn’t mean you’ll pay the price attached to your maximum bid every time. You only pay 1 cent higher than your competitor’s highest bid when someone interacts with your ad and performs the action your ad is optimized for.
Let’s suppose you’ve created a campaign to drive visitors to your website. You will only be charged when someone clicks on your ad to go to your website.
A suggested bid will appear next to the maximum bid once you enter your campaign start/end dates and a total or daily budget. Twitter recommends a range of bidding options depending on the type of objective you choose.
- Website visits campaign: $1.68 – $10.00
- Followers campaigns: $2.50 – $3.50
- Tweet engagements campaigns: $1.50 – $2.50
- App installs or re-engagement campaigns: $1.95 – $3.25
- Awareness campaigns: $6.00 – $8.00
Creating a budget for Twitter ads
Once you decide on a bidding option, you can choose to set a total budget for the campaign or a daily maximum.
- Total budget allows advertisers to choose how much they want to spend over the lifetime of the campaign. Your budget is then evenly distributed each day from your designated start and end dates.
- Daily budget will give Twitter the power to stop showing your ads for that day once the budget has been spent. A standard delivery means the budget will be spent evenly throughout the day, while accelerated delivery means the budget will be spent as quickly as possible. The daily budget is then reset every day at midnight according to your time zone.